Hey there!

I'm Jess Nguyen

I'm a marketing specialist and graphic designer, driven by curiosity, enthusiasm, and perseverance. I came to Finland in 2009 to study, graduated, and have been building my career here since 2016. Along the way, I fell in love with Finnish nature and culture, so much that it became my second home before I even realized it. My design style is deeply influenced by Nordic minimalism, and I value the balance Finland offers between work and leisure.

I thrive in startup environments, helping SMEs grow their businesses. In addition to marketing, I have gained experience in sales negotiation and business development throughout my career.

Skills & Experiences

  • MARKETING
    - Organic & Paid socials (Meta Ads, LinkedIn Ads)
    - CRM & Automation (Salesforce, HubSpot, Zapier)
    - Email Automation & Newsletters
    - Marketing Content (blog, fact sheets)
    - Heatmapping & BA (Hotjar, Fullstory)
    - SEO & SEM (Google Trends, SE Ranking, Ahrefs, Semrush)
    - Competitor analysis (Kompyte, Crayon)
    - Graphic Designs (Photoshop, InDesign, Illustrator, Canva, Figma)
    - Video editing (Premiere Pro, After Effects)
    - Branding & Rebranding (presskit, prints)
    - Website CMS (Wordpress, Wix, Webflow)
    - UI Prototyping & Wireframing (Figma, Canva, Adobe XD, Fluid UI)
  • BUSINESS DEVELOPMENT SKILLS
    - Growth Hacking
    - Research & Feasibility Study
    - ESG Reporting
    - Funding project proposal
    - Risk analysis
    - Financial analysis
  • OTHER TRANSFERABLE SKILLS‍
    - ICT-skills / ECDL Certificate
    - Microsoft Office tools
    - Data visualization & presentation
    - Cross-cultural Communication
    - B- Driver's license

    ‍
LANGUAGE SKILLS
  • Vietnamese
    Native
  • English
    Full professional proficiency
  • Finnish
    Limited working proficiency (YKI 3)
INDUSTRIES I HAVE WORKED IN
  • Education (Teaching & Course Design)
    Cleantech (Biogas, Biorefinery)
    Information Technology (ERP - Modular UI)
    Gaming & Influencer Marketing
    Restaurant & Catering
ACHIEVEMENTS
  • - Over 190K EUR funding granted to expand BioGTS business to SE Asia (Finnpartnership, ELYKeskus - 2016)
    - Over 600K EUR funding granted for 1.2M EUR Cleantech project in Binh Duong Province, Vietnam (EEP Mekong Program, NIRAS, Finnish Ministry of Foreign Affairs - 2017)
EDUCATION
  • Bachelor Degree in Facility Management (BA/restonomi)
    (2009 - 2013)
  • JAMK University of Applied Sciences
  • Major: Design Thinking, Service Design, Food & Restaurant businesses
  • Bachelor Degree in International Business (BBA/tradenomi)
    (2013 - 2016)
  • JAMK & Savonia University of Applied Sciences
  • Major: Marketing, Intercultural Communications, International Sales